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RAM Week 11: AIR FM-2 Gold and Radio Mirchi jointly topple Fever FM in Delhi

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | April 04, 2011
From the fifth position, AIR FM2-Gold moves up to No. 2 position in Mumbai.

The Radio Audience Measurement (RAM) data for Week 11 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi still leads in the city with a market share of 16 per cent, registering a gain of 0.3 percentage points over the previous week. Its average market share for the last four weeks stands at 15.3 per cent.

AIR FM2-Gold moves up to No. 2 from the fifth position, with a market share of 14.1 per cent, registering a gain of 1.5 percentage points. Its last four weeks' average market share is 12.3 per cent.

Radio City slips down to No. 3 and has a market share of 13.7 per cent, registering a loss of 0.6 percentage points. Its last four weeks' average market share is 14.1 per cent.

Big FM settles in the fourth position in Mumbai, with a market share of 13.6 per cent; its last four weeks' average market share is 13.5 per cent.

Red FM moves down to the fifth spot with a market share of 12.4 per cent, registering a loss of 0.9 percentage points. Its last four weeks' average market share is 13 per cent.

Fever FM is still at No. 6 in the city with a market share of 6.4 per cent, registering a loss of 1.2 percentage points.

Radio One is placed seventh, with a market share of 5.9 per cent, having lost 0.1 percentage points in the past week. Vividh Bharati has a market share of 5.7 per cent, gaining 0.4 percentage points.

Among the other stations in Mumbai in Week 11, AIR FM1-Rainbow has a market share of 4.5 per cent, followed by Oye! FM, with 4.1 per cent market share.

Delhi

AIR FM2-Gold and Radio Mirchi have toppled Fever FM to reach the No. 1 position in Delhi, registering a market share of 19.4 per cent. While AIR FM2-Gold gained 0.7 percentage points, Fever FM registered a gain of 0.4 percentage points. The radio stations' average market shares for the last four weeks is 17.3 per cent and 20.9 per cent, respectively.

After having maintained the lead for two weeks, Fever FM slipped down to the second spot with a market share of 19.2 per cent, registering a loss of 3.4 percentage points. Its average market share for the last four weeks is 22 per cent.

Radio City and Red FM have secured the fourth and fifth positions respectively, with market shares of 10.8 per cent and 9.6 per cent. The former gained 1.4 percentage points, while the latter gained 1.1 percentage points compared to last week. The average market shares for the stations for the last four weeks are 9.4 per cent and 9.1 per cent, respectively.

Big FM is at No. 5, registering a market share of 6.6 per cent with a loss of 0.6 percentage points. Its average market share for the last four weeks is 7 per cent.

Radio One, at No. 6, has registered a market share of 5.4 per cent. The station's previous week's share was 5.1 per cent.

In Week 11, AIR FM1-Rainbow and Oye! FM have garnered market shares of 2.7 per cent each, jointly occupying the seventh position. The average market shares of the stations for the last four weeks are 2.3 per cent and 3 per cent, respectively.

Next in line is HIT 95 FM, with a market share of 2.4 per cent; Vividh Bharati Delhi registered 1.5 per cent, and Akashavani Delhi registered 0.4 per cent.

Bengaluru

Big FM still leads the pack in Bengaluru with a market share of 19.1 per cent, registering a gain of 0.9 percentage points.

Radio Mirchi is at No. 2 with a market share of 18.2 per cent, registering a gain of 0.5 percentage points. Its average market share for the last four weeks stands at 17.4 per cent.

Radio City is at No. 3 and has a market share of 15.6 per cent, without registering any loss or gain compared to the previous week. Its average market share for the last four weeks is 14.5 per cent.

Red FM is still at the fourth position with a market share of 11.2 per cent, which is 0.6 percentage points more than that of last week.

AIR FM1-Rainbow is at No. 5 with a market share of 8.9 per cent, which is 0.5 percentage points more compared to last week's rating.

At No. 6, Fever FM has a market share of 8.8 per cent, registering a loss of 0.9 percentage points.

Radio One follows with a market share of 8.5 per cent, registering a gain of 0.8 percentage points.

AIR FM1-Vividh Bharati has a market share of 6.5 per cent, registering a loss of 1.5 percentage points as compared to Week 10.

Among the other stations in Bengaluru in Week 11 are Radio Indigo, which has a market share of 2.2 per cent, followed by Gyan Vani (0.7 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 21.8 per cent, without registering any loss or gain compared to the previous week. Its average market share for the last four weeks is 21.2 per cent.

Big FM and Friends FM are placed second and third, respectively. Big FM has a market share of 16.2 per cent and Friends FM has a market share of 13.8 per cent. The radio stations' average market shares for the last four weeks are 16.8 per cent and 13 per cent, respectively.

Aamar FM holds the fourth position with a market share of 13 per cent, without registering any loss or gain compared to the previous week. Its average market share for the last four weeks is 13.1 per cent.

Fever FM occupies the fifth place in the city with a market share of 8.7 per cent. Its average market share for the last four weeks is 9.2 per cent.

Red FM and Oye! FM are next in line, with market shares of 8 per cent and 4.4 per cent, respectively. Radio One follows with a market share of 3.6 per cent.

In Week 11, among the other stations in Kolkata, AIR FM2-Gold has a market share of 3.5 per cent, followed by AIR FM1-Rainbow (3 per cent), Power FM (1.8 per cent), and Akashavani (1.6 per cent).

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