Titus Upputuru returns to Dentsu as ECD, Dentsu Marcom

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 12, 2011
Upputuru recently quit Saatchi & Saatchi after a stint that lasted a little more than a year; at Dentsu Marcom, he will work on brands such as Honda and Sharp, among others.

Titus Upputuru has returned to Dentsu for a second stint. After quitting Saatchi & Saatchi as executive creative director, Upputuru has joined Dentsu Marcom in the same capacity.

In his new role, Upputuru will lead the agency's creative work on Honda (cars and bikes), Sharp, and other new businesses. He will be based in Delhi and will report to Hiroshi Omata, chief operating officer, Dentsu Marcom.

Welcoming Upputuru back to Dentsu, Omata says in a press statement, "Given the depth and width of his brand-building experience, we see him as an indispensable component in our gameplan of bringing 'The Dentsu Way' to India. Having him on board during our new journey as the Dentsu India Group is an exciting prospect, and I see us working wonders together."

Armed with 15 years of experience in the industry, Upputuru started his career with Madhyam DMB&B (now Publicis India) in the copy department. After a short stay at Trikaya Grey (now Grey Worldwide), he did a five-year stint at TBWA India (then TBWA/Anthem). Following a brush with the Delhi-based Ushak Kaal, he joined Ogilvy India in 2003.

His first stint at Dentsu was as creative head at Dentsu Marcom. He joined the agency in 2009, after quitting Ogilvy.

At Ogilvy, he is credited with campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat, No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF, Dabur, Seagram's, and some brands of Perfetti Van Melle.

He joined Saatchi & Saatchi in early 2010 as executive creative director, working on brands such as Harley-Davidson and Ranbaxy.

On his new role, Upputuru says, "I like Dentsu's sincerity, passion and humility. The headquarters in Tokyo created quite an impression on my mind when I visited it in my earlier stint."

He says that during his stint at Dentsu, he enjoyed working on the Honda account. He adds that he learnt a lot about the changing media landscape -- beyond conventional media such as television and print -- at Saatchi & Saatchi. He hopes to carry forward this learning in his new role and is looking forward to working with the lead team.

Search Tags