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Fox International Channels appoints Grey as the creative agency for its India business

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 20, 2011
Taproot will continue to handle the creative duties for Fox International Channels for the Asia-Pacific region, which includes Fox History & Entertainment and the National Geographic Network of channels.

Fox International Channels (FIC) has appointed Grey as its creative agencies for its channels, which include Fox History & Entertainment and National Geographic Network (NGC) of channels. Grey will handle the creatives for the India business.

Meanwhile, Taproot will continue to handle the creative duties for Fox International Channels for the Asia-Pacific region.

In an official communique, Debarpita Banerjee, vice-president, marketing, Fox International Channels, says, "We are sure that Grey will be able to keep pace with our growth targets and usher in innovative and refreshing brand solutions."

Says, Jishnu Sen, COO, Grey, "National Geographic is an iconic brand that gives fabulous opportunity to do superb work. To have this brand as part of our stable is a huge testament to Grey's repute. We are looking forward to terrific times and a long successful partnership."

In February 2011, the network had announced its plans to look for an additional creative partner as a result of the fast growth of the channel, with the number of channels having increased from one to seven new channels.

Early in 2010, Fox International Channels (FIC) rolled out seven international channels in India. Brands such as FX, NGC HD, NG Wild, Fox Crime, NG Adventure, NG Music and Baby TV are currently available through FIC, which is a subsidiary of the Fox Entertainment Group, a part of Rupert Murdoch's global media establishment News Corporation. The new launches, coupled with the two existing brands of FIC, National Geographic Channel and Fox History & Entertainment, add up to a basket of nine channel offerings from the network in India.

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