Grey's Delhi branch as won the creative account of imaging major Fuji Film India - the wholly-owned subsidiary of Fuji Film Japan. The agency won the business via a creative pitch, which included agencies like RK Swamy BBDO and Adept.
Ketan Desai, associate vice-president and branch head (Delhi), Grey Worldwide, says, "We are very excited as the last couple of months have been very good, with the agency bagging accounts like Honda Brio, Mankind Pharmaceutical, Fox International Channels (Fox), and now Fuji Films."
At Grey, the team for the creative pitch was led by Desai and Jaten Jais, associate vice-president. The agency has already created a campaign for the company, which will be released soon.
Meanwhile, it has been learnt, that Contract Advertising was also called to participate in the pitch. However the agency decided not be part of the process. Rajesh Kochhar, senior vice president
Contract Advertising, says, "Before we could present to them, we were called again on a project pitch basis, to 'localise' an existing international Fuji commercial and present a costing and time frame for producing the same. We told them that would not like to participate in the remaking of the existing commercial."
For the record, Fuji Films India was established as a wholly-owned subsidiary of Fuji Films Holdings, Tokyo, in February, 2008. Currently, the company provides imaging solutions in digital camera, photo imaging, medical products, graphic arts, life science systems, motion picture films, recording media, and industrial products.