afaqs!

Fujifilm assigns media account to GroupM's Motivator

By Anushree Bhattacharyya , afaqs!, New Delhi | In Media Planning & Buying | April 26, 2011
The size of the account is estimated at Rs 20 crore.

The Japan-based imaging company Fujifilm has awarded its media duties to GroupM promoted media agency Motivator. The agency won the media business, which includes television and print, sans any pitch.

The size of the account is estimated at Rs 20 crore.

Confirming the development, Sriwant Wariz, head, marketing, Fujifilm India, says, "We were looking for a media agency almost at the time we started the hunt for a creative pitch. However, after we got over the creative pitch, there was not much time left to call for another pitch. We had heard about Motivator through a reference and called the agency. We found its style of work very consolidating, and got it on board."

The news comes a day after the news of Grey Delhi winning the creative business of the company.

Bhavna Jha, head, North and East, Motivator, says, "Motivator handles clients across categories and with Fujifilm now in our kitty, we have only expanded our basket. We hope to churn out some of the best work with Fujifilm."

For the record, Fujifilm India was established as a wholly-owned subsidiary of Fujifilm Holdings, Tokyo, in February 2008. Currently, the company provides imaging solutions in digital camera, photo imaging, medical products, graphic arts, life science systems, motion picture films, recording media and industrial products.

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