The Japan-based imaging company Fujifilm has awarded its media duties to GroupM promoted media agency Motivator. The agency won the media business, which includes television and print, sans any pitch.
The size of the account is estimated at Rs 20 crore.
The news comes a day after the news of Grey Delhi winning the creative business of the company.
Bhavna Jha, head, North and East, Motivator, says, "Motivator handles clients across categories and with Fujifilm now in our kitty, we have only expanded our basket. We hope to churn out some of the best work with Fujifilm."
For the record, Fujifilm India was established as a wholly-owned subsidiary of Fujifilm Holdings, Tokyo, in February 2008. Currently, the company provides imaging solutions in digital camera, photo imaging, medical products, graphic arts, life science systems, motion picture films, recording media and industrial products.