afaqs!

Publicis Capital ropes in Lavanya Verma as vice-president

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 04, 2011
Verma will be responsible for the Nestle and United Biscuits businesses.

Lavanya Anirudh Verma has recently been appointed as vice-president by Publicis Capital. She will be based in Delhi, and will report to Ashutosh Sawhney, executive vice-president and branch head, Publicis Capital, Delhi. Verma joins in from Ogilvy India where she was the client servicing director and independent business director. Her new mandate will involve looking after the Nestle and United Biscuit portfolios.

Talking to afaqs! about her appointment, Verma says, "I am excited about the new opportunity at Publicis Capital. Getting a chance to head the Nestle business is what sealed the deal. I intend to use the 12 years of experience and strength that I received from Ogilvy. Though I was not looking for a change, when the opportunity came, I took it to emerge out of the comfort zone of Ogilvy."

In an official communiqué, Ashutosh Sawhney, executive vice-president, Publicis Capital, Delhi, says, "The Nestle and United Biscuits relationships are among the stronger ones for Publicis, not just in India, but globally as well. It becomes difficult for us to constantly infuse and refresh these accounts with the best talents available. In Verma, we have found the right pedigree and passion to spearhead the hugely successful brands in their businesses."

Speaking about Verma's appointment, Hemant Misra, chief executive officer, Publicis Capital, says, "Verma impressed us with her energy, enthusiasm and talent as the ideal person to take over this responsibility."

Verma, who started her career with IB&W communications also worked for Percept Hakuhodo for a brief time. She also had the opportunity to work with brands like Dabur, Perfetti Van Melle India, Mint and Dupont, Ministry of Tourism, ITDC, Grasim Industries, and Max New York Life, to mention a few.

She was also a part of prestigious projects like the Incredible India global campaign for the Ministry of Tourism and the recently designed Tiger Talk book for WWF.

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