Almost nine months after joining JWT, Adrian Miller is moving into a new role in the digital space in the agency. Miller will, however, continue as the chief creative officer (a role that was specially created when he joined the agency last year in July), but will mainly focus on the digital business, that the agency runs in collaboration with Wunderman - WPP's digital agency.
Miller had joined JWT's Delhi branch from Saatchi & Saatchi, where he was executive creative director for Malaysia and Singapore.
Speaking to afaqs!, Rohit Ohri, senior vice-president and managing partner, JWT, says, "It is true that Miller's main concentration will be on digital as his forte lies in understanding the language of brands. However, it will be wrong to underestimate his potential, as his work for Airtel in the campaign titled 'Endless Goodbye' has already managed to get accolades by bagging a silver metal at the Goa advertising festival."
According to Ohri, Miller's focus will be to provide integrated media services.
Miller, who was ranked as one of the top five executive creative directors in Asia-Pacific by Media Magazine, was also ranked as one of the Top Two creative directors in Asia by Campaign Brief. His work has also been ranked (twice over) amongst the Top 10 of the Gunn Report.
Miller's work has also won recognition at international award shows such as The One Show, Clio Awards, AdFest, Spikes Asia and London International Awards. Miller has also been part of the jury at D&AD, Clio, Cannes, Spikes and AdFest.