Telecom major Bharti Airtel has launched Airtel Movies, an on-demand online movie viewing service. BigFlix, the movie rental service of the Anil Dhirubhai Ambani Group, will power the service.
Airtel Movies is an on-demand digital video library, with original DVD quality content that is available exclusively to Airtel Broadband customers in the form of a unique add-on monthly pack. The service can also be accessed on Wi-Fi, hence movies can be enjoyed sitting anywhere in the house, with no advertisements aired in between. The bandwidth consumption for watching Airtel Movies will not add to the customers' broadband plan data usage, except for users in Punjab.
In an official communiqué, Girish Mehta, chief marketing officer, telemedia services, Bharti Airtel, says, "The launch of Airtel Movies comes on the back of a rousing response to our recent offerings of Airtel Broadband TV and Airtel Photos, and is in line with our commitment of enabling our customers to do more with the internet. We are confident that this service will enrich our customer's lives and enable them to balance their work, family and entertainment needs by transforming their experience from appointment viewing to one of choice."
Manish Agarwal, chief operating officer, digital, Reliance Entertainment, says, "The launch of Airtel Movies powered by BigFlix is a novel association that will bring in an exciting package of on-demand entertainment content for the Indian broadband customer. We at BigFlix believe that the future of content lies in 'on demand' nature of service and with this partnership, BigFlix is able to provide millions of Indians choice and convenience of content consumption, and content owners a new way of reaching out to consumers at a much cheaper cost."
To avail this service, all Airtel Broadband customers are required to visit www.airtelmovies.com or SMS 'movie' to 53636, or call 1800 200 3101 for information or subscription to Airtel Movies.First Published : June 06, 2011