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Bharti Airtel launches Airtel Movies

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 06, 2011
Airtel customers can enjoy more than 500 movies, along with 100 TV shows, 100 trailers and 100 music videos at Rs 229 per month on their computers, laptops or tablets at home.

Telecom major Bharti Airtel has launched Airtel Movies, an on-demand online movie viewing service. BigFlix, the movie rental service of the Anil Dhirubhai Ambani Group, will power the service.

With this launch, customers can enjoy more than 500 movies across genres, including Bollywood, regional and Hollywood, along with 100 TV shows, 100 trailers, and 100 music videos at Rs 229 per month on their computers, laptops or tablets at home.

Airtel Movies is an on-demand digital video library, with original DVD quality content that is available exclusively to Airtel Broadband customers in the form of a unique add-on monthly pack. The service can also be accessed on Wi-Fi, hence movies can be enjoyed sitting anywhere in the house, with no advertisements aired in between. The bandwidth consumption for watching Airtel Movies will not add to the customers' broadband plan data usage, except for users in Punjab.

In order to watch Airtel Movies, one is only required to have a standard Macromedia Flash Player version 10.2.

In an official communiqué, Girish Mehta, chief marketing officer, telemedia services, Bharti Airtel, says, "The launch of Airtel Movies comes on the back of a rousing response to our recent offerings of Airtel Broadband TV and Airtel Photos, and is in line with our commitment of enabling our customers to do more with the internet. We are confident that this service will enrich our customer's lives and enable them to balance their work, family and entertainment needs by transforming their experience from appointment viewing to one of choice."

Manish Agarwal, chief operating officer, digital, Reliance Entertainment, says, "The launch of Airtel Movies powered by BigFlix is a novel association that will bring in an exciting package of on-demand entertainment content for the Indian broadband customer. We at BigFlix believe that the future of content lies in 'on demand' nature of service and with this partnership, BigFlix is able to provide millions of Indians choice and convenience of content consumption, and content owners a new way of reaching out to consumers at a much cheaper cost."

To avail this service, all Airtel Broadband customers are required to visit www.airtelmovies.com or SMS 'movie' to 53636, or call 1800 200 3101 for information or subscription to Airtel Movies.

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