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Godrej Expert Hair Colour goes on a colouring spree for record sake

By Nandana Das , afaqs!, New Delhi | In OOH News | June 07, 2011
The entire activity themed 'Happy Hair For You' consisted of an application zone and a washing area zone, wherein all those who came for the activity got their hair coloured, washed and styled with Godrej Expert Hair Colour.

Godrej Expert Hair Colour gained entry into the Limca Book of Records last week for the maximum number of heads coloured and dyed in 12 hours.

The entire activity themed 'Happy Hair For You' consisted of an application zone and a washing area zone, wherein all who came for the activity got their hair coloured, washed and styled with Godrej Expert Hair Colour. The event, which started at 9 am, ended at 9 pm, once the record was created.

The former record created for colouring 117 heads was broken by a 70-member team from Shiva's Studio (hair salon), which was responsible for colouring, washing, drying and styling the hair of 1,511 people present when the activity was carried out.

The event, which was managed and conceptualised by the event management company White Leaf Entertainment, took place at Chitrakoot grounds in Andheri, Mumbai.

Talking about the brief from Godrej, Alok J Samson, production head, White Leaf Entertainment, says, "The brief was very short and crisp. We were told to create a record that was not easy enough to be broken."

The aim of the activity was to set a record for colouring the hair of maximum number of people, in a span of just 12 hours.

Anyone above the age of 18 could take part in the activity, but they had to go through a hyper-sensitivity test of their hair and scalp 48 hours prior to the event. Whoever passed the test successfully, had to provide Godrej a signed consent letter, agreeing to participate in the event.

Apart from this, the event management group also arranged for all logistic requirements for the event in order to enter the Limca Book of Records.

Talking about the responses they received, Samson says, "Each and every person present at the event was in awe of this initiative. All of them accepted the fact that it was an experience never undergone before. To add more excitement, an excess of 2,000 enthusiastic participants turned up at the event venue in the morning."

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