afaqs!

BBH adds two more Diageo brands to its kitty

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 16, 2011
The agency has won the creative duties of liquor brands Johnnie Walker and Captain Morgan. It was already handling the Scotch whisky brand Vat 69, the creative mandate for which was won in 2009.

BBH (Bartle Bogle Hegarty) India has won the creative duties of liquor brands Johnnie Walker and Captain Morgan from the house of Diageo. With this, BBH will be handling three Diageo brands, including the Scotch whisky brand Vat 69, the creative mandate for which was won in 2009.

The agency won the account of Vat 69 through an extensive multi-agency pitch. However, this time, no formal pitch was called, and the business was given to the agency on the basis of its work on Vat 69 and the relationship it shared with Diageo.

In an official communiqué, Subhash Kamath, managing partner, BBH India, says, "We enjoy an excellent relationship with the Diageo team, and we work closely with them as genuine strategic partners, beyond just communication. These are great global brands, and all of us are looking forward to creating some very exciting work."

BBH works with Diageo globally on Johnnie Walker (in the United Kingdom and North Asia), and Baileys (in the UK). The agency is behind some of Johnnie Walker's most iconic campaigns that include 'The Man Who Walked Around the World' by BBH London, Yulu 'Words of a Journey' created by BBH China, and 'The Pact for Men' that was created by BBH Asia-Pacific/China.

Speaking of the alignment, Abanti Sankaranarayan, head, marketing, Diageo India, says, "Both Johnnie Walker and Captain Morgan are top priority brands for us, and we have big plans in this market. It was important for us to have the right brand partners on this journey, and BBH was a unanimous choice. We've worked closely with it over the past year, and it brings to the table some really out-of-the-box strategic and creative thinking."

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