BBH (Bartle Bogle Hegarty) India has won the creative duties of liquor brands Johnnie Walker and Captain Morgan from the house of Diageo. With this, BBH will be handling three Diageo brands, including the Scotch whisky brand Vat 69, the creative mandate for which was won in 2009.
In an official communiqué, Subhash Kamath, managing partner, BBH India, says, "We enjoy an excellent relationship with the Diageo team, and we work closely with them as genuine strategic partners, beyond just communication. These are great global brands, and all of us are looking forward to creating some very exciting work."
BBH works with Diageo globally on Johnnie Walker (in the United Kingdom and North Asia), and Baileys (in the UK). The agency is behind some of Johnnie Walker's most iconic campaigns that include 'The Man Who Walked Around the World' by BBH London, Yulu 'Words of a Journey' created by BBH China, and 'The Pact for Men' that was created by BBH Asia-Pacific/China.
Speaking of the alignment, Abanti Sankaranarayan, head, marketing, Diageo India, says, "Both Johnnie Walker and Captain Morgan are top priority brands for us, and we have big plans in this market. It was important for us to have the right brand partners on this journey, and BBH was a unanimous choice. We've worked closely with it over the past year, and it brings to the table some really out-of-the-box strategic and creative thinking."