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Lowe Lintas wins creative duties of BMA Wealth Creators

By Nandana Das , afaqs!, New Delhi | In Advertising | June 17, 2011
The agency won the account sans any pitch. The size of the account is estimated at Rs 5-6 crore.

Lowe Lintas Kolkata has bagged the creative duties of the financial services company BMA Wealth Creators. The agency won the account sans any pitch.

The size of the account is estimated at Rs 5-6 crore.

Confirming the news to afaqs!, D K Guha, executive vice-president, Lowe Lintas Kolkata, says, "Yes, we were called for a presentation, a month ago. The client was pretty impressed with us and handed over the creative duties to us."

This is the first time that BMA Wealth Creators is appointing an agency to handle its creative mandate.

Talking to afaqs!, Avinash Agarwalla, director, BMA Group, says, "We really liked their creative strategy. Moreover, they have been doing pretty good work for the brand BMA Ecoprint, under our parent company (BMA Group)."

Agarwalla adds, "We want Lowe Lintas to give us good creative ideas to help us in better brand positioning and expansion of our business."

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