One of South Asia's largest specialty publishers, CyberMedia, has announced a project to enhance its digital presence with a variety of new technological features for its magazines' websites.
CyberMedia plans to offer seamless multiple-media digital presence for its 12 print publications dealing in topics such as infotech, technology, telecom, biotechnology, outsourcing, consumer electronics and entrepreneurship, using various digital platforms and Kreatio, a web content management solution.
Thus, now CyberMedia sites will offer full interactivity to visitors enabling them to use, comment, recommend and forward the content, using a variety of social media tools, from any of its 12 publications.
In an official communiqué, Pradeep Gupta, chairperson and managing director, CyberMedia Group, says, "We at CyberMedia proactively plan to place our readers and advertisers at the cutting edge of technology to offer a seamless experience across multiple-media."
The project also aims to monetise CyberMedia's content through induction of a technology platform, Kreatio, which deals in web content management solutions and improvements, so as to offer next generation features on multiple-media including the web, smartphones, tablets, and other digital devices.
The project is being driven by a cross functional team with a dedicated development department. Inputs from readers and advertisers following extensive discussions will also be fed into the development cycle.First Published : June 28, 2011