afaqs!

Neo Sports bags five-year telecast rights for French Open

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 13, 2011
According to industry sources, the channel will shell out approximately Rs 8-10 crore each year for the property.

Neo Sports has won the five-year telecast rights for the French Open tennis tournament, beginning 2012. As per the deal, Neo Sports will have the exclusive rights to broadcast the sports event across the Indian sub-continent. This will include India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan and the Maldives.

Until now, the telecast rights for the French Open tournament were held by ESPN-STAR Sports (ESS). The French Open is a marquee Grand Slam event, held in May every year. It is regarded as one of the most physically demanding tennis tournaments in the world since it is the only Grand Slam played on clay.

According to industry sources, the channel will shell out approximately Rs 8-10 crore each year for the property.

Michel Grach, media and sponsorship director, Federation Francaise de Tennis (FFT), says in an official communiqué, "The French Open enjoys a large fan base in India and our association with Neo Sports will definitely help us expand this further."

For the record, Neo Sports recently acquired the telecast rights for the Copa America soccer event that is currently on air and will continue till July 24.

Speaking to afaqs!, Prasana Krishnan, chief operating officer, Neo Sports Broadcast, says, "We have already established ourselves in cricket and now our focus is to actively strengthen our other sports business. Acquiring the telecast rights of French Open is in sync with our vision to provide quality viewing experience of the best international sporting events. This is a significant step in that direction, and we will continue to fortify our product offering."

Search Tags