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Digitas India appoints Saugata Bagchi as vice-president

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 13, 2011
Bagchi was associate vice-president at Tribal DDB.

Digitas India, the digital agency of Publicis Groupe, has roped in Saugata Bagchi as vice-president and head of its Mumbai office. Prior to this, Bagchi was associate vice-president at Tribal DDB and was heading the client servicing function across all offices of the agency.

In an official communiqué, the digital agency says that Bagchi's mandate will be to consolidate and grow the agency's portfolio in the CRM business, and make fresh inroads in the digital marketing and branding arena.

Kanika Mathur, president, Digitas India, says, "We are excited about the decade of brand management experience that Bagchi brings to the team. With his cross-functional exposure across a great mix of brands and categories -- from FMCG and healthcare, to telecom and auto -- we will be able to further strengthen our client portfolio."

Bagchi has about 10 years of experience in the advertising and marketing space. He has worked with companies such as Sanofi-aventis, Pfizer and AstraZeneca, and agencies such as Sudler & Hennessey and JWT, apart from Tribal DDB.

Recently, Publicis Groupe split Solutions Digitas into two separate, stand-alone companies under its umbrella -- Digitas India and Solutions India. While Digitas India will specialise in digital creative, technology, strategic planning and CRM services, Solutions India will deal with retail and experiential marketing services.

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