Outdoor Advertising Professionals (OAP) has announced the appointment of Anirban Ghosh as its new senior vice-president, Adzedge.
Adzedge is one of OAP's three divisions through which it offers various services to its clients. The other divisions include Touchpoint and OAP 360.
Ghosh brings with him an experience of nearly two decades of print, research and outdoor, handling client servicing, business development, outdoor advertising, integrated media solutions and media sales. Prior to joining OAP, Ghosh was business director at Madison Outdoor Media Solutions (MOMS), for a period of two years.
Abhijit Sengupta, chief executive officer, OAP, says on the appointment, "We welcome Ghosh to the OAP family. We are confident that with his inclusion in the Adzedge team, we will scale new heights of excellence. He fits in well in the scheme of things."
Speaking about his appointment, Ghosh says, "I am looking forward to excel in my new responsibilities at OAP."
Ghosh commenced his career in print media in 1992, with the Anandabazar Group. He went on to work with publications like India Today, The Statesman and Nav Bharat Times. He later got into ORG-MARG, and handled media research (IRS & DMS).
Ghosh moved to the outdoor industry with Laqshya Digital Media and also worked with Big Street, Percept Outdoor and Madison Outdoor Media Solutions. He was responsible for valuable out of home insights and strategic solutions for successful advertising campaigns. He focussed on acquiring, maintaining and growing the business, to achieve the organisational objectives, and to expand the client base.