After a 60-day hunt for an advertising partner, Pearson Education Services has awarded its creative mandate to the Bengaluru-based creative hot shop, Temple Advertising. About five-six agencies pitched for the business, and eventually, four agencies were shortlisted.
The company has offerings in three business verticals -- Edurite DigiClass, the information and communication technology solutions vertical that offers multimedia-based digital classrooms, Pearson Schools, which manages, operates and builds high-quality schools across the country, and Edurite Learning Centres, which offer technology-aided coaching classes and test preparation services for various entrance (CET, AIEEE, IIT-JEE, AIPMT) and school/board (State Board, CBSE, ICSE) exams. Temple Advertising will handle the communication needs of all three verticals.
He says that the company decided to go ahead with a hot shop rather than a larger agency since it is a specialised category; Pearson was looking for an agency that would understand the business well and be hands-on in partnering the brand in the long run.
Commenting on the win, Srikanth V S, director, Temple Advertising, says, "We are very happy to partner with the world leader in education. The category gives us a lot of scope for innovation."
Manmohan Anchan, creative head, Temple Advertising says, "Joining hands with a strong brand gives us a lot of creative possibilities."First Published : July 25, 2011