JWT Mumbai appoints Tina Sachdev as VP and senior creative director

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | July 27, 2011
Moving in from Rediffusion-Y&R Mumbai, Sachdev will report to Tista Sen, executive creative director, JWT Mumbai. Interestingly, this is the second time Sachdev has joined JWT.

JWT Mumbai has brought on board Tina Sachdev as vice-president and senior creative director. She will report to Tista Sen, executive creative director. It has been around two weeks since Sachdev joined JWT.

Sachdev moves in from Rediffusion-Y&R Mumbai, where she was creative head. At Rediffusion, Sachdev reported to Minakshi Achan, then chief creative officer, and was responsible for one of the three verticals in the Mumbai office. Each vertical had its own business, creative and planning head; Sachdev worked on FMCG, financial and media brands.

Interestingly, this is the second time that Sachdev has joined JWT. Prior to her role at Rediffusion Mumbai, Sachdev was assistant vice-president and senior creative director at JWT Bengaluru. During her four-year stint at the agency, she worked on brands such as Levi's, ING Vysya, Nike, Van Heusen, Black Dog and Whyte & Mackay.

Sachdev began her career in 1995 as a copywriter with Everest Brand Solutions (then Everest Advertising) in Delhi, where she worked on Rotomac, Red &White and Panasonic. Three years later, she moved to MAA Bozell, working on brands such as Ray-Ban and Hewlett Packard.

After spending two years with the agency, she joined Rediffusion-Y&R Bengaluru, where she was in charge of ING Vysya, handling corporate, insurance and bank communication. She worked on ING Vysya's 'New Face of Money' corporate campaign, as well as 'Child Plan' and the 'Orange Savings Account' campaigns.

Around the end of 2005, Sachdev moved from Rediffusion Bengaluru to JWT Bengaluru.

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