Bates 141 has appointed Srijib Mallik as branch head, Delhi. He will be reporting to Sandeep Pathak, chief executive officer, Bates 141. It is to be noted that Mallik steps into the shoes of Vaasu Gavarasana, who was executive vice-president and branch head (Delhi) of Bates 141, and put in his papers last month to join Yahoo! Asia-Pacific.
Mallik's immediate mandate will involve looking after the businesses handled by the agency's Delhi office, including looking after existing clients, consolidate the agency's businesses, and acquire new ones.
Mallik joins in from Rediffusion-Y&R, where he took care of the MTS account as the national business head.
With almost 15 years of experience in advertising and marketing, Mallik has worked with several agencies like JWT as account supervisor, and with the Publicis Groupe as account director. After that, he shifted to Saatchi & Saatchi, Singapore, as brand director, followed by his post as regional account director for the Publicis Groupe in Singapore.
After that, he came back to India to join Wieden+Kennedy, as head of account management before moving on to Rediffusion-Y&R.
In between, he took a break of one year to pursue a management course at the London Business School.