Zee Entertainment Enterprises Limited (Zeel) has roped in Sulekha Sharma as deputy vice-president and national head, ad sales. Sharma will report to Ashish Sehgal, executive vice-president, ad sales, and will be responsible for handling the ad sales of all the network channels.
Prior to this new development, Sharma was with UTV World Movies, where she was associate vice-president and national head, ad sales, since February 2010.
Before joining UTV World Movies, Sharma was zonal head, north and east, for Zee Cafe and Zee Studio.
On her joining Zeel, Joy Chakraborthy, executive director, revenue and niche channels, says in an official communiqué, "Zee fosters a culture of welcoming former employees with good track records, and who want to re-join the organisation. We are glad to have Sharma back with us."
Sharma began her career in the editorial department with Strategic Newspaper.com in 1999. During her two-and-a-half years there, Sharma wrote on business news. Her stint with ad sales started when she moved to The Times of India, where she was head of sub office, Visakhapatnam.
After spending five-and-a-half years there, she moved to Zee, where she spent two years and four months, before moving to UTV World Movies.