afaqs!

Handsets between Rs 5,000-10,000 are most sought after: The Mobile Indian survey

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | August 09, 2011
Nokia and Samsung continue to dominate the list in the second month of The Handset Hotlist. In the ranking of Top 10 Indian Challengers, Micromax performs best, followed by Spice.

The price-sensitive consumers in India still prefer to look out for mobile phones in the price bracket of Rs 5,000 to Rs 10,000, suggests the second edition of The Handset Hotlist survey (August 2011).

The Handset Hotlist, based on a survey of online preferences, is brought out by The Mobile Indian (www.themobileindian.com), and will be released every month.

The Mobile Indian, one of the fastest growing websites in the country, lists the 25 most-searched mobile phones. The objective of The Handset Hotlist survey is to give marketers a monthly insight into the changing consumer preferences.

The list is based on the surfing patterns of 7.5 lakh unique visitors who visited the website in July 2011, and searched for and viewed information about mobiles on the site's Handset Guide, which lists more than 1,100 models.

Nokia, followed by Samsung, continues to dominate the second edition of The Handset Hotlist. The Finland-based handset maker has 12 models on the list, as opposed to eight from its South Korean rival. The remaining slots in the Top 25 list are shared by Micromax and Sony Ericsson -- each with two models -- with the last slot going to the iPhone.

Among the models that have entered the list for the first time, the most dramatic rise has been that of Samsung Star II Duos C6712, which stands at No. 2. The Duos C6712 is a Java-based touch screen phone with a 3.2 inch screen, and is priced at Rs 6,000.

Nokia C5-03 maintained its Numero Uno position as the most-searched handset in July.

Five notable handsets from the last Handset Hotlist, which failed to make it to the Top 25 list this time are the Nokia X2, Nokia C7, Dell XCD 28, Samsung Champ Duos C67812, and HTC Wildfire S.

Table 1: Top 25 Handset Hotlist for August 2011

Rank JulyRank JuneChangeBrandModelPrice (in Rs.)3GOS
110NokiaNokia C5-038600YesSymbian
2NANewSamsungSamsung Star II Duos-C67126000NoJava
341SamsungSamsung Galaxy Ace-S583014700YesAndroid
42-2NokiaNokia C612200YesSymbian
550NokiaNokia X3-027500YesJava
6126NokiaNokia 52507900NoSymbian
781MicromaxMicromax A708000YesAndroid
8113NokiaNokia X2-013500NoJava
9NANewNokiaNokia C5-007500YesSymbian
10166Sony EricssonSony Ericsson W812000YesAndroid
113-8NokiaNokia X718000YesSymbian
127-5SamsungSamsung R910 Galaxy Indulge8000YesAndroid
13130NokiaNokia C2-013800YesJava
146-8SamsungSamsung S3850 Corby II5600NoJava
1510-5MicromaxMicromax X5605350NoJava
1615-1Sony EricssonSony Ericsson Yendo5200NoJava
17170NokiaNokia C35800NoJava
1814-4AppleApple iPhone4-16GB34400YesiOS
19NANewSamsungSamsung Chat-2223300NoJava
20NANewNokiaNokia X1-012200NoS 40
21NANewNokiaNokia-C6-0113600YesSymbian
22231SamsungSamsung Galaxy Pro-B751010100YesAndroid
2322-1NokiaNokia 52336100NoSymbian
2420-4SamsungSamsung StarII-S52635900NoJava
2518-7SamsungSamsung E2652W Champ-Duos5000NoJava

Top 10 Indian Challengers

This month, The Mobile Indian has also introduced the Top 10 Indian Challengers list, a monthly ranking of the 10 most exciting handsets from Indian marketers, based on the preferences of the visitors on the website.

Commenting on the new sub-list, Sreekant Khandekar, director, The Mobile Indian, says, "The idea of Top 10 Indian Challengers is to go beyond the dominant international names and capture the undercurrent of change in the Indian market. Some of these names could well be the leaders of tomorrow."

The Top 10 Indian Challengers list is led by Micromax A70, followed by Micromax X560. The Intex IN 6660 V.DO Touch Wi-Fi comes in at No. 3 on the list. Spice Mobiles has three handsets on the Challenger list, and iCube has one.

Top 10 Indian Challengers

BrandModelRankPrice in Rs.3GOS
MicromaxMicromax A7018000YesAndroid
MicromaxMicromax X56025350NoJava
IntexIntex IN 6660 V.DO Touch WiFi35000NoJava
MicromaxMicromax Van Gogh-X45043500NoJava
iCubeiCube-i90052600NoJava
SpiceSpice Mobiles Mi-410614000YesAndroid
MicromaxMicromax X550-Qube74349NoJava
SpiceSpice Mobiles M-686885500NoJava
MicromaxMicromax X505-Psych93600NoJava
SpiceSpice Mobiles Mi-270105700NoAndroid

Differences between the two lists:

• Handsets featuring in the Top 10 Indian Challengers list are priced lower than those in the Handset Hotlist. Half the phones in the Top 10 Challengers list are priced at Rs 5,000 or less, as compared to only 20 per cent in the latter.
• Only two of the 10 handsets are 3G-enabled in the Top 10 Challengers list, while in The Handset Hotlist, the figure is 56 per cent.
• In the Challengers list, visitors have shown a keen interest in Wi-Fi functionality, as seven out of 10 handsets support it.
• A good camera seems to be a lower priority in the Challenger choice; half the phones have a lens of 2 MP or less.

Both lists suggest that touch screens are a must-have in the most preferred handsets, and the typical screen size, too, is roughly the same at about three inches.

Search Tags