Turner Broadcasting System Asia-Pacific has announced the restructuring of its sponsorship and promotions department to Turner Media Solutions. It will be a full service in-house agency that will create customised marketing solutions unique to Turner clients.
The group has launched Turnermediasolutions.com, an online creative hub that will showcase Turner's entire entertainment portfolio, as well as a library of campaigns and case studies to help marketers in their planning.
In an official communiqué, Con Apostolopoulos, director, Turner Media Solutions, says, "Whether partners want to engage with kids in India, families in Australia, or affluent travellers in Japan, Turnermediasolutions.com provides immediate insights into how we can help create something truly unique that will deliver on their objectives."
From animation and customised game development in the kids' space to original programming throughout Turner's channels, Turner Media Solutions will integrate brands with its programming and characters across platforms.
Apostolopoulos adds that through Turner Media Solutions, the group aims to establish close connections with clients and agencies. "We hope they'll find our new online creative hub an invaluable resource. We're committed to creating a very fluid conversation with our clients and Turnermediasolutions.com is a great springboard for new ideas," he adds.
For the record, Turner Broadcasting System Asia-Pacific brands include CNN International, CNNj (Japan), CNNGo, HLN, Cartoon Network, Boomerang, Pogo, TCM Turner Classic Movies, truTV, WB, Imagine TV, QTV, MondoTV and Tabi Channel.First Published : August 11, 2011