afaqs!

Naresh Gupta moves from Cheil Worldwide to iYogi

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | August 23, 2011
Gupta, who is national planning director, India, Cheil Worldwide Southwest Asia, will join iYogi as chief strategy officer.

Naresh Gupta, national planning director, India, Cheil Worldwide Southwest Asia, has put in his papers at the agency. He will join iYogi, a direct-to-consumer tech-support company, as chief strategy officer.

The movement has been confirmed by officials close to the development.

iYogi provides subscription-based tech-support services for personalised computer support to consumers, as well as small businesses in the US, the UK, Canada, and Australia. The company is now looking at expanding into other countries.

Gupta's stint at Cheil Worldwide lasted for nine months; he had joined the agency in December, 2010.

Gupta, who has a Bachelor's degree in Physics from Sukhadia University, Udaipur, completed MBA in Marketing from the R A Podar Institute of Management. For him, the world of advertising was always his love. He began his career in research with Mudra's research agency, Samir, in 1988. In 1991, he joined Maharaja International as marketing services manager. Two years later, in 1993, he joined Jagajit Industries as product manager on the liquor brands, where he worked till 1995.

In 1996, he took up a role in planning in MAA Bozell. Three years later, he joined Contract Advertising as account director, planning. His stint at Contract lasted for about a year. In 2002, he moved over to Grey Worldwide as account director, and stayed with the agency for about eight years.

When he quit Grey India, Gupta was head, planning, South Asia. His next destination was Publicis India where he took the role of executive vice-president, strategic planning. He quit the agency in two years and moved to Dentsu Marcom as director, strategic planning in 2010, where he spent around eight months.

Gupta has several awards to his credit, including the Euro Effie for the Incredible India campaign, the APAC Effie for Nokia, the Asian Marketing Effectiveness Award for Samsung Cup, and the Thought Leadership award for the APAC region at Grey for the study called Puppet Kings.

Search Tags