Jump Games launches mobile game for Bodyguard

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 01, 2011
The game will be distributed through telecom operator mobile sites and mobile ad networks.

Reliance Entertainment-owned Jump Games, which acquired the gaming rights of the Salman Khan-Kareena Kapoor starrer movie, Bodyguard, has now released a mobile game for the movie.

In an official statement, the company says that the game will be based on the theme of the movie. It will have multiple modes and levels in which players will don the role of Salman Khan and play as Lovely Singh, the loyal bodyguard who protects the business tycoon's daughter, Divya Rana, played by Kareena Kapoor. The player's task is to find the business tycoon's enemies and punish them as they plan to harm Divya.

The Bodyguard game will be targetted towards casual gamers in the country. It will be available for download on Java and Brew-based phones, apart from smartphones (including Android and BlackBerry platforms).

Speaking to afaqs!, Rajneel Kumar, business head, Jump Games (India), says that the game will be made available to consumers via mobile operators and mobile ad networks. He says, "Most of the major telecom service providers such as Reliance Mobile, Tata Docomo, Vodafone and Idea Cellular will push the game via their mobile sites (on-deck). Mobile ad networks such as Google's AdMob and InMobi will be leveraged to run game-related ads on mobile content destinations."

He adds, "We expect to reach 60 per cent of our target audience via mobile ad networks, and 40 per cent via mobile sites of telecom operators." Apart from this, telecom operators will also push the game via SMS marketing.

The company will charge about Rs 50 for the download of the game. The revenue earned from downloads will be shared between the operator (approximately 75 per cent revenue share), Jump Games and the producers of the movie.

In an official communiqué, Rohit Sharma, chief executive officer, Reliance Entertainment (digital business), says, "Action games, with their exciting and fast-paced gameplay, are amongst the most popular genres in mobile gaming. With Bodyguard, Jump Games has created a game keeping the essence of the movie intact. We have witnessed a positive trend of convergence of movies and gaming in the last one year. Gaming offers great reach to the desired audience and works as a great marketing tool. The Bodyguard game is launched both in India and in global markets."

Earlier, Jump Games has created games for movies such as 3 Idiots, Dum Maro Dum, Zindagi Na Milegi Dobara and Singham.

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