Times Television Network has roped in Hemant Arora to head the sales function of the company's broadcast business, confirm industry sources close to the development.
However, both Sunil Lulla, chief executive officer (CEO) of Times Global Broadcasting, and Arora remained unavailable despite several attempts to contact them at the time of filing this report.
Arora has more than 14 years of experience in media sales, including print, internet and television. After completing PGDBA (Marketing and International Business) from the Maharishi Institute of Management, Noida, Arora started his career at the Times of India as senior officer in 1997.
In the early years of his career, Arora worked at Eternal Dream as regional head, sales, and at Discovery Networks India, where he was assistant manager. He also worked for Automartindia.com, where he was assistant manager, media and brand communication.
Arora, thereafter, went on to work with NDTV Media for seven years (February 2003-April 2010). At NDTV, he was responsible for ad sales revenue of multiple platforms including NDTV news channels (NDTV India, NDTV Profit), NDTV Good Times, Sahara Network (Sahara One, Filmy, Firangi) and SAB TV Network (Mi Marathi), apart from driving sales strategy and managing client and partner relationships.
Arora, later, went on to work with Aidem Ventures, where he was the senior vice-president. There, Arora was responsible for ad sales revenue, business planning and sales strategy development and implementation across NDTV Profit, NDTV Good Times, Mi Marathi and Radio Dhamaal.
This was followed with the tenure at the Dainik Bhaskar Group, where he was chief officer, marketing and corporate sales. He joined the company in December 2010 and was responsible for the overall marketing and sales functions of the group.