Isobar has been signed on by the online travel company Expedia to manage its social media presence in India. The agency has won the business after participating in a multi-agency pitch.
Speaking on the alignment, Manmeet Ahluwalia, head, marketing, Expedia, states that social media and ORM are some of the most important tools for success in today's digitally connected world.
"These tools are especially in our line of business. It is the core to our marketing strategy, and hence, we wanted to look for the best agency to partner with. We chose Isobar as it has done some outstanding work in India."
Shamsuddin Jasani, managing director, Isobar India, feels that it is a great win for Isobar. "We are excited that the world leader in online travel has appointed us as its social media and ORM agency. Social is a core ingredient for Expedia's success, and Isobar will work as the catalyst in achieving this success."
Isobar is a part of the Aegis Media India Group, which also comprises of businesses such as Carat, Vizeum, Posterscope, Brandscope, Hyperspace, Carat Fresh Integrated, PSI, Doosra and iProspect.