The agency will manage the creative duties for Godrej hair colour and a new product line, which is to be launched soon.
Following a multi-agency pitch, Creativeland Asia has won the creative mandate for two verticals of Godrej - Godrej hair colour and a new product line, which is to be launched soon.
Commenting on this partnership, Sajan Raj Kurup, founder and creative chairperson, Creativeland Asia, says, "Godrej is one of India's most trusted and prestigious brands, and it gives me great pleasure to see it place an immense faith in Creativeland Asia. I am also excited about the opportunity to launch its new product line. We are looking ahead to this partnership and are certain that our work culture and beliefs will match the unsurpassed legacy of brand Godrej."
The details of the new product line remain undisclosed.
Creativeland Asia became the first 'Independent Agency of the Year' at the recently-concluded Spikes Asia, 2011. Last year, the agency was appointed as a lead creative agency for Audi India.