TME enters into strategic alliance with MPG

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | November 02, 2011
As part of the alliance, the two media agencies will collectively provide media planning and buying services to clients of Rediffusion-Y&R and Everest Brand Solutions.

TME, the media planning and buying arm of Rediffusion-Y&R and Everest Brand Solutions, and MPG, the flagship media agency of Havas Media, have entered into a strategic alliance to provide value-added media planning and buying services to clients of Rediffusion-Y&R and Everest Brand Solutions.

As per this alliance, TME and MPG will leverage their individual strengths to partner and provide greater value to clients, and collaborate to tap opportunities for growth in the market.

The alliance will enable TME clients to benefit from Havas Media's extensive network knowledge resources, the integrated buying clout, MPG's proprietary Decision Support Systems and the agency's touch point platform CONNECT, to bring together a more effective and optimised investment plan. TME will continue to be built as a media-independent brand under MPG's stewardship.

Commenting on the development, D Rajappa, president, Rediffusion-Y&R, remarks, "This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of Rediffusion-Y&R."

Dhunji Wadia, president, Everest Brand Solutions, says, "This is one of the deepest integrations to date, marking yet another milestone in the group's plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies."

Anita Nayyar, chief executive officer, Havas Media South Asia, says, "This strategic alliance is a synergistic relationship between MPG and TME, wherein both brands will co-exist and continue to provide benefits to each other, working towards a common goal of delighting clients."

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