Bloomberg UTV, the English business channel, has roped in film actor and social activist Rahul Bose to host the second edition of its reality show The Pitch.
Following the stature of icons like Rahul Bajaj, Kishore Biyani, Niranjan Hiranandani, and YC Deveshwar among others from the first season, the current season will also see some of India' s most prolific business leaders designing and assigning challenging tasks for the finalists, the company says.
As per the show format, the entrepreneur who survives these 'gruelling tasks', and makes it to the end, will receive funding of up to Rs 5 crore from the Mumbai Angels to execute his/her business plan.
Bloomberg UTV received business plans from aspirants from different walks of life across the country, ranging from doctors and engineers to students, housewives, salesmen, agriculturists, social service workers and even Indians living abroad.
Following the nationwide call for entries, about 100 potential aspirants were called to Mumbai to make their Elevator Pitch before a jury comprising entrepreneurs, business experts and investors. The jury evaluated the aspirants on the merit of their Elevator Pitch and their individual excellence, to identify the 10 finalists who will now appear on The Pitch Season 2.
Deepak Lamba, business head, Bloomberg UTV, speaking on the occasion, says, "The tremendous response for The Pitch Season 2 has proved that India has a significant pool of budding entrepreneurs, and we at Bloomberg UTV remain firmly committed to pioneer the hunt for India's next great entrepreneur."
Each week, on a fresh episode, a business icon will design and assign tasks to the participants, which will challenge them on the most critical skills required to be a successful entrepreneur.
As the anchor, Rahul Bose will explain the task to the viewers and also elaborate the rationale behind it, get reactions from the icons on the participants' performance, and be the viewer's guide throughout the series.
This season of The Pitch is presented by Samsung Electronics. The show has been conceptualised and produced by Big Daddy Productions, a Globosport company.