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Samsung gains ground against Nokia in India: The Mobile Indian survey

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | November 10, 2011
Twenty one of the 25 phones that have made it to The Mobile Indian's list of Top 25 Mobile Handsets are touchscreen phones.

Finnish handset giant Nokia, for the sixth month in a row, has been the most sought after handset brand that Indian consumers search for, as per the Handset Hotlist survey (November 2011) of The Mobile Indian. However, the Finnish handset manufacturer faces stiff competition from Samsung, in India.

According to the latest Handset Hotlist survey for the month of November, Nokia leads the pack with 10 handsets out of the top 25, while Samsung closely follows with nine. Sony Ericsson and Micromax have four and two models, respectively, on the list.

The Handset Hotlist, based on a survey of online preferences, is brought out by The Mobile Indian (www.themobileindian.com) every month.

Sreekant Khandekar, director, The Mobile Indian, says, "Samsung has managed to gain people's attention in both the smartphone and feature phone segment. In this survey too, there are four Samsung smartphones with Android operating system, while the remaining five are feature phones with Java operating system."

About Nokia, Khandekar says, "Since the Hotlist was first released, the C-series of handsets from Nokia has dominated the list, and this time around, 10 handsets of the company has made it to the list, of which six are C-series handsets which are the affordable range of handsets from Nokia's stable."

Nokia C5-03, a Symbian operating system-based handset that costs Rs 8,600, was the most-searched mobile phone on The Mobile Indian, replacing Nokia-C2-03, which held the top position last month. Interestingly, C5-03 has previously occupied the top slot in May, June, July and August.

Samsung Champ 3.5G, Samsung Galaxy S-Plus, Samsung Galaxy R-I9103, and Samsung Primo-S5610, have made it to the list for the first time. In this month's Hotlist, there are four handsets from Sony Ericsson, including three newcomers -- Xperia Neo V, Mix Walkman and Xperia Neo.

Micromax was the biggest loser in the Handset Hotlist as its two handsets, Micromax A70 and X560, lost eight positions to their rivals since the last survey.

Top 25 Handset Hotlist for November 2011

Rank OctRank SeptChangeBrandModelPrice (inRs.)3GOSTouchscreen
121NokiaNokia-C5-038475YesSymbianYes
2NANewNokiaNokia-C2-064903NoS40Yes
31-2NokiaNokia-C2-034500NoS40Yes
451SamsungSamsung-Galaxy-Ace-S583013900YesAndroidYes
5NANewSamsungSamsung-Champ-3.5G5000YesJavaYes
660NokiaNokia-C611903YesSymbianYes
74-3SamsungSamsung-Star-II-Duos-C67126000NoJavaYes
8146NokiaNokia-70119000YessymbianYes
9NANewNokiaNokia-70017200YesSymbianYes
10NANewNokiaNokia-C2-023900NoS40Yes
113-8MicromaxMicromax-A707619YesAndroidYes
1211-1SamsungSamsung-Galaxy-Pro-B75108500YesAndroidYes
1376Sony EricssonSony-Ericsson-txt-pro7469NoJavaYes
14NANewSamsungSamsung-Galaxy-S-Plus22500YesAndroidYes
1510-5NokiaNokia-X720749YesSymbianYes
168-8MicromaxMicromax-X5603699NoJavaYes
1712-5SamsungSamsung-S3850-Corby-II5500NoJavaYes
18NANewSamsungSamsung-Galaxy-R-I910327500YesAndroidYes
19NANewSony EricssonSony-Ericsson-Xperia-Neo-V17500YesAndroidYes
20NANewSony EricssonSony-Ericsson-Mix-Walkman6800NoJavaYes
21210SamsungSamsung-Chat-5275300YesJavaNo
2215-7NokiaNokia-C5-007500YesSymbianNo
23NANewSony EricssonSony-Ericsson-Xperia-Neo18000YesAndroidYes
2418-6NokiaNokia-X2-013500NoS40No
25NANewSamsungSamsung-Primo-S56106700YesJavaNo

Top 10 Indian Challengers

Compared to the Handset Hotlist in which Micromax was the biggest loser, The Top 10 Indian Challengers for November has Micromax dominating the list. It has bagged eight slots while the remaining slots are occupied by Karbonn.

The Challengers list was introduced in August, and has a ranking of the 10 most exciting handsets from Indian marketers, based on the preferences of visitors to the handset guide section of The Mobile Indian.

Commenting on the Challengers list, Khandekar says, "In the Challenger list, a majority of the consumers searched for Java based feature phones -- seven of them made to the list, and their average price is Rs 3,700."

Micromax A70, X560 and X222 retained their top three positions respectively, for the second month in succession. The other handsets that feature in the list are Karbonn-K-1818 and Karbonn-A1.

Top 10 Indian challengers for October 2011

Rank OctRank SeptChangeBrandModelPrice ( in Rs.)3GOSCamera
110MicromaxMicromax-A707619YesAndroid5
220MicromaxMicromax-X5603699NoJava2
330MicromaxMicromax-X2222500NoJavaVGA
4NANewMicromaxMicromax-Q1+1299NoJavaVGA
5NANewKarbonnKarbonn-K-18183300NoJava3.2
64-2MicromaxMicromax-Q804761YesJava3
7NANewMicromaxMicromax-X4852699NoJava1.3
880MicromaxMicromax-A55-Bling-28999YesAndroid3
97-2KarbonnKarbonn-A16399YesAndroid3.2
105-5MicromaxMicromax-Van-Gogh-X4503500NoJava2

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