Sunil Mutreja, executive director, Amar Ujala Group, confirms the development to afaqs!. He further adds that the group expects the magazine business of the group to be worth Rs 50 crore in the near future. The distribution of the magazine will be handled in-house by the Amar Ujala Group.
The content mix will include news, opinion, and entertainment. It will initially be distributed free of cost with Amar Ujala for four weeks, after which it will bear a cover price of Rs 2. It will eventually have a print run of 1 lakh once it is a standalone.
The group further plans to launch five more titles in the near future. It also plans to introduce a standalone broadsheet titled Kalp Vriksh. It will be an all-colour title with spiritual stories. Kalp Vriksh will be an eight-page strong edition.