afaqs!

Amar Ujala to launch a general interest magazine, 360

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | November 18, 2011
The fortnightly will be launched with an initial print run of 4 lakh, to be distributed across the country.

Amar Ujala is all set to spruce up its magazine division with the launch of a general interest magazine titled 360 by January 2012. It will be in Hindi, and will have a cover price of Rs 5. The fortnightly will be launched with an initial print run of 4 lakh, to be distributed across the country.

Sunil Mutreja, executive director, Amar Ujala Group, confirms the development to afaqs!. He further adds that the group expects the magazine business of the group to be worth Rs 50 crore in the near future. The distribution of the magazine will be handled in-house by the Amar Ujala Group.

The content mix will include news, opinion, and entertainment. It will initially be distributed free of cost with Amar Ujala for four weeks, after which it will bear a cover price of Rs 2. It will eventually have a print run of 1 lakh once it is a standalone.

The group further plans to launch five more titles in the near future. It also plans to introduce a standalone broadsheet titled Kalp Vriksh. It will be an all-colour title with spiritual stories. Kalp Vriksh will be an eight-page strong edition.

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