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Next Mediaworks launches subscription-based app for iPad and iPhone

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 24, 2011
The application has been developed in partnership with 2ergo.com.

Next Mediaworks, the owners of Radio One, in association with digital customer engagement specialist 2ergo.com, has launched 'IndiaONE - The sounds of India', an application specially designed for iPad and iPhone platforms. The application streams high quality audio and covers a wide range of genres, including Indian film music and non-film music such as ghazals, religious, folk, and Indipop, and news in three languages.

The karaokeONE feature of the app is also available separately, and allows one to sing Bollywood songs with synchronised lyrics and high-quality back up music and support vocals.

The songs library reportedly has more than 1,000 songs, and will be updated every 30-45 days at no extra cost for the period of subscription. As a special launch feature, the app has also unplugged sessions of Indian musicians who have played exclusively at the studios of Next Mediaworks' subsidiary radio station Radio One, and Bollywood stars who have presented their favourite songs in their own voices as played out in the Radio One stations. The application also has a mood player that shuffles music.

The iPad version with karaokeONE is priced at US$1.99, whereas the iPhone version without karaoke feature is priced at US$0.99. The karaokeONE app is priced at US$0.99.

Vineet Singh Hukmani, managing director, Radio One, says, "We have done extensive research, which shows that consumers are tired of free music apps. People are ready to pay a bit to get apps that offer more. Therefore, we have ensured that IndiaONE and karaokeONE, which come at a price, offer high quality music from all genres."

The interface design of the application, which was developed after taking into account insights from iPad and iPhone users, uses a large screen with clear defined functionality and an Indian look.

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