Educomp Schools appoints Vizeum as media AoR

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | November 29, 2011
The business will be handled from Vizeum's Delhi office.

Aegis Media's Vizeum India has been awarded the media duties for Educomp Schools. The move is apparently part of the brand's growth strategy. The business will be handled out of Vizeum's Delhi office.

The agency will now handle Educomp Schools' media mandate in India to identify the appropriate communication programmes, and deliver the same in a cost-optimal manner.

Addressing the appointment of Vizeum, Partho Dasgupta, president, Educomp Schools, says in a press note, "We are happy to confirm the appointment of Vizeum as our strategic media partner. Its overall result-oriented approach is quite unique and interesting."

Dasgupta informs that Vizeum's mandate includes helping Educomp overcome some of its current business challenges.

S Yesudas, managing director, Indian subcontinent, Vizeum, comments on the new account win. He says, "We welcome Educomp into the Vizeum family. It is a challenging assignment, and we are fully geared with the right delivery solutions."

He adds that the agency looks forward to address the business issues of the client as its extended brand team. "We thank the Educomp management for considering us worthy to partner them," Yesudas says.

Founded in 1994, Educomp Solutions is a globally diversified education solutions provider and a prominent education company in India. The company, that has an employee base of over 10,000 professionals, pioneers initiatives in the education space. The company works closely with schools to implement innovative models to create and deliver content to enhance student learning, by providing educational content and educational infrastructure to a range of differentiated pre-school and secondary schools.

It currently serves 26,000 schools and 15 million learners and educators in India, the United States, Canada, Singapore and Sri Lanka. Currently, 65 schools are aiding over 20,000 families across India.

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