Facebook acquires Gowalla

By , Marketing-Interactive, Global | In Digital
Last updated : September 25, 2014 04:04 PM
Location-sharing service Gowalla is Facebook's latest acquisition.

Location-sharing service Gowalla is Facebook's latest acquisition. In a blog post on Monday, Gowalla announced that it is heading from its Austin, Texas, headquarters to California, to join Facebook's Palo Alto offices.

Gowalla CEO (chief executive officer) Josh Williams said in the post that he and his co-founder Scott Raymond attended Facebook's F8 conference two months ago and were "blown away" by the new developments.

"A few weeks later, Facebook called, and it became clear that the way for our team to have the biggest impact was to work together," he wrote. "So, we're excited to announce that we'll be making the journey to California to join Facebook!"

Williams said that the Gowalla service will wind down at the end of January and the company will offer ways to export user data and photos. He added that Facebook will not be acquiring Gowalla's user data.

"As we move forward, we hope some of the inspiration behind Gowalla -- a fun and beautiful way to share your journey on the go -- will live on at Facebook," he wrote.

While Gowalla launched as a Foursquare-like location check-in service in 2009, it pivoted earlier this year to become more of a social travel guide.

In a report on Friday, CNN Money said that the startup had been purchased for an undisclosed price. The company, which has raised about US$10 million, will move most of its employees to Palo Alto, to work on Facebook's Timeline feature, CNN reported.

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First Published : September 25, 2014 04:04 PM
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