Interface Communications wins creative duties for Maveric Systems

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | December 09, 2011
The agency's Chennai branch will handle the account.

Interface Communications Chennai seems to be on a winning spree of late. After winning the creative duties for the Murugappa Group's corporate account in August this year, and then for the classifieds portal last month, the agency has now bagged the Maveric Systems account.

Maveric Systems is an independent software testing company that has a significant presence across the country, as well as in the UK, US and West Asia.

Although the agency and the brand team were unavailable for comment, industry sources close to the development have confirmed the win to afaqs!. Sources further inform that the communication for the brand is slated to be different from the typical media mix comprising TV, print and outdoor. It will, instead, include a fair amount of B2B communication, the execution of which may be carried out at an international level.

The win is the result of a multi-agency pitch, held in Chennai, which saw the participation of around four-to-five agencies.

Prior to bringing Interface Communications on board, the brand has worked with medium-sized local ad agencies for its communication.

Currently, Maveric Systems carries the catch phrase 'Independent Testing'. The company is best known for its offshore software testing services in India and software quality assurance (QA) methodologies.

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