Dainik Bhaskar Group re-jigs sales team

The Dainik Bhaskar Group has announced some key internal changes in its corporate sales team.

As product heads, Najeeb Siddiqui and Alok Agarwal have been given the responsibility to lead their teams to drive Divya Marathi in Mumbai and Delhi, respectively. Divya Marathi has already been launched in Aurangabad, Nashik, Jalgaon and Ahmednagar, and will soon be launched in other cities in Maharashtra.

Further, Hemant Bamgude will be the product head of Dainik Bhaskar and Business Bhaskar in Mumbai; Bisakha Sen, Reema Datta and Sharad Kumar will continue to serve Dainik Bhaskar and Business Bhaskar in Delhi.

Commenting on these changes, Dharmendra Atri, head, corporate sales (North), Dainik Bhaskar, says in an official communiqué, "With growth, it becomes imperative to keep our approach focussed on each of the markets. This alignment of teams will ensure that there is sharing of knowledge and insight from the ground level, brought to the Delhi and Mumbai markets."

For the record, the Dainik Bhaskar Group has 18.4 million readers across 13 states, with 64 editions in four languages. Its major newspaper titles include Dainik Bhaskar (Hindi), Divya Bhaskar (Gujarati), Divya Marathi (Marathi), DNA (English), and Business Bhaskar (Hindi financial daily).

Its radio brand My FM covers seven states, with a network of 17 FM stations. IMCL, the Group's digital arm, has a reach of over 110 million views per month, owing to its online portals dainikbhaskar.com, divyabhaskar.com, dailybhaskar.com, and divyamarathi.in.