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Amagi Media and Creative Thinks Media enter into strategic agreement

By Biprorshee Das , afaqs!, New Delhi | In Advertising | December 28, 2011
According to the tie-up, Creative Thinks Media will represent Amagi for sales in the real-estate category in the Delhi and NCR region.

Local television advertising specialists Amagi Media and Creative Thinks Media have entered into a strategic agreement for Free Commercial Time (FCT) sales in the real-estate category.

According to the alliance, Creative Thinks Media will represent Amagi for FCT sales in the real-estate category in the Delhi and NCR region.

Ritesh Malik, managing director, Creative Thinks Media, says, "Amagi, with its unique Smart Advertising Platform, gives an opportunity for regional brands to experience targeted geographical coverage and penetration on national television networks, thereby giving value for investment. Creative Thinks Media, with its market knowledge in the said vertical, chose to take this concept to its existing and new clients."

The tie-up will help real-estate players, who largely focus on targeted print and radio advertising, to have a better presence on television. Amagi Media, with its advertising platform, helps advertisers buy spots on national TV channels, as well as air their ads locally on the same.

"We are confident that Creative Thinks Media will help Amagi deliver tremendous value to the real-estate clients in Delhi/NCR with our advertising platform on TV. Amagi's Smart Advertising Platform provides a ground-breaking opportunity for clients to build their brands on premium national TV channels without any wastage or spillage," says K A Srinivasan, co-founder, Amagi Media.

He adds that real-estate advertising has essentially been local; the radio and print mediums, with their local reach, are the obvious affordable options.

"We are providing a large bouquet of premium channels and our rates are lower than even radio," says Srinivasan.

Currently spread across 26 cities in the country, Amagi plans to expand its presence to at least 100 cities by the end of 2012, and alliances such as these will further help boost its plans.

"Our ultimate ambition is to make the television medium reachable for advertisers in every business category," says Srinivasan.

The Creative Thinks Media Group has business interests in print advertising (Media Clinic), amateur photography (, online infrastructure portal (, and a design studio.

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