afaqs!

JW Marriott seeks creative partner

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | December 30, 2011
The pitch is underway in Mumbai.

Luxury five-star hotel chain JW Marriott is looking for an advertising agency in India. The pitch process, which began a couple of weeks ago, is underway in Mumbai at the moment. A result is expected soon.

Senior level sources in the advertising industry have confirmed the news to afaqs!.

It is learnt that a few agencies have already made their presentations; the selection process is a part of the brand's preparation for a key ad campaign to be released early in 2012.

Currently, four to five medium-sized ad agencies are handling the creative duties for JW Marriott. In the past, the account has been handled by IB&W Communication.

JW Marriott belongs to the parent company, Marriott International. The chain is a well-known brand across the globe and has hotels at places such as Shanghai, Phuket, London, Dubai, Cairo, Beijing, Kuala Lumpur and Bangkok, to name a few.

In Mumbai, JW Marriott is located at Juhu, a busy suburban location.

Recently, Marriott International was in the news on afaqs! for having launched a mobile application for iPhone and Android devices for the Indian market. The objective was to simplify travel for time-crunched travellers. The free app allows users to avail details of nearby hotels, book rooms, and check their upcoming reservations.

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