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Sudha Natrajan promoted as CEO, Lintas Initiative Media

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | January 05, 2012
In her new role, she will assume national responsibility for the newly-created Lintas Initiative Media, a full-service media and digital arm of the Lintas Media Group (LMG).

Lintas Media Group

Sudha Natrajan

In a latest development, Sudha Natrajan has been promoted as chief executive officer (CEO), Lintas Initiative Media. She has also been appointed to the board of Lintas Initiative Outdoor, the wholly-owned out of home subsidiary of the Lintas Media Group (LMG), known as Aaren Initiative before the acquisition.

Prior to the promotion, Natrajan was deputy CEO, LMG.

Lynn de Souza, chairman and CEO, Lintas Media Group, says, "Natrajan has been an indelible part of LMG's growth story for over a decade. She has moved from strength to strength, and built many strong relations with our clients, and the industry at large. There could not be a better point for me to make this announcement than now, as both LMG and Sudha are poised for our next step."

In her new role, she will assume national responsibility for the newly-created Lintas Initiative Media, a full-service media and digital offer of LMG. Raghav Subramanian, who recently joined LMG as COO Lintas Initiative Media, will work under Natrajan.

"In this new digitally advanced world, it has become imperative for both media agencies and clients to redefine themselves constantly. My challenge is to ensure that Lintas Initiative Media is one of the most futuristic agencies in India," says Natrajan.

Natrajan, who has a degree in MBA, and 20 years of brand marketing, client servicing, and media management experience under her belt, moved base from Bengaluru to Gurgaon three years ago to oversee the LMG operation in that city. In February 2011, Natrajan was promoted as deputy CEO, as part of top management changes made by the company. She was given charge of the Gurgaon and Bengaluru LMG operations, as well as that of Digital Initiative. Before the promotion, she was president and COO, LMG.

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