Dabur splits its media planning mandate between SMG and Maxus

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 03, 2012
SMG, the new entrant will handle Dabur's skin care, hair oils and home care portfolio, Maxus will continue to handle the rest.

Dabur India has split its media mandate between SMG and Maxus. While SMG, the new entrant in the roster will handle the media planning for Dabur's entire portfolio of skin care, hair oils and home care products, Maxus will handle the rest.

In an official communique, Malli CR, CEO, Starcom MediaVest Group, India, says, "The brand has a legacy of offering some of the best, natural products in the category. Our solid research and analytics combined with robust media planning tools will accelerate DaburÔ's visibility, recall and intent among consumers."

Dabur India is the home grown FMCG company with a heritage of 125 years. It has a comprehensive range of products in the home care, personal care, health care and food & beverage sections with a portfolio of over 250 herbal and ayurvedic products.

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