In an official communique, Malli CR, CEO, Starcom MediaVest Group, India, says, "The brand has a legacy of offering some of the best, natural products in the category. Our solid research and analytics combined with robust media planning tools will accelerate DaburÔ's visibility, recall and intent among consumers."
Dabur India is the home grown FMCG company with a heritage of 125 years. It has a comprehensive range of products in the home care, personal care, health care and food & beverage sections with a portfolio of over 250 herbal and ayurvedic products.
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