Approximate spends by the client in the financial year 2012/02 are expected to be in the range from Rs 15-25 crore.
The Group's Bengaluru branch will manage the media mandate. Prior to Denstu Media, the account was handled by Madison Media.
Dentsu Communications handles the creative mandate for the brand.
Commenting on the win, Divya Gupta, CEO, Dentsu Media, says, "The client liked the thought process and our way of work at Dentsu Media, based on which the account was awarded."
For the record, the Dentsu India Group comprises three independent, full-service advertising agencies -- Dentsu Communications, Dentsu Marcom, and Dentsu Creative Impact, Dentsu Media, and Dentsu Digital.