Chennai-based Sify Technologies, a player in enterprise and consumer internet services in India, has decided to consolidate its creative business with TBWA. The agency's Chennai branch will handle the business.
The company spokesperson confirms the news to afaqs!. It is learnt that the agency is scheduled to sign its new agreement with the brand sometime this week. Sources claim that before moving its entire creative account to TBWA, the authorities were contemplating on calling for a full-fledged pitch, but decided against it.
OMD is the media planning and buying agency on the account.
In 2008, Sify Technologies revamped its corporate identity and unveiled a new logo and the tagline, 'Keeping You Ahead'.
An integrated, end-to-end e-solutions provider in India, Sify designs and develops a host of customised e-commerce and network connectivity solutions. The company's corporate services include connectivity services, voice services, hosting services, application services and system integration.
Head-quartered in Chennai, it has offices in the US, UK, Dubai and Singapore.First Published : February 14, 2012