afaqs!

Sify consolidates its creative business with TBWA

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | February 14, 2012
Sources claim that before moving its entire creative account to TBWA, the authorities were contemplating on calling for a full-fledged pitch, but decided against it.

Chennai-based Sify Technologies, a player in enterprise and consumer internet services in India, has decided to consolidate its creative business with TBWA. The agency's Chennai branch will handle the business.

Sify

TBWA

Until recently, the creative mandate for the account was shared between the Chennai branches of TBWA and Ogilvy India. The entire creative mandate, including its corporate account, consumer business, enterprise business and software business, will now lie with TBWA.

The company spokesperson confirms the news to afaqs!. It is learnt that the agency is scheduled to sign its new agreement with the brand sometime this week. Sources claim that before moving its entire creative account to TBWA, the authorities were contemplating on calling for a full-fledged pitch, but decided against it.

OMD is the media planning and buying agency on the account.

In 2008, Sify Technologies revamped its corporate identity and unveiled a new logo and the tagline, 'Keeping You Ahead'.

An integrated, end-to-end e-solutions provider in India, Sify designs and develops a host of customised e-commerce and network connectivity solutions. The company's corporate services include connectivity services, voice services, hosting services, application services and system integration.

Head-quartered in Chennai, it has offices in the US, UK, Dubai and Singapore.

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