Aegis Media's Vizeum India has been awarded the media mandate of Ricoh India, a leading player in the area of imaging solutions. The business will be handled by Vizeum's Delhi office, under the leadership of Harit Pant, general manager, North, Vizeum.
For Vizeum, this acquisition comes close on the heels of winning the media duties for brands such as Topps, Sonic and Comedy Central (Viacom18).
V Balakrishnan, vice-president, national marketing, Ricoh India, conveys in an official communiqué, "In the past, we have had very productive engagement with people currently associated with Vizeum. The agency's philosophy of working with clients to address their business issues rather than passive media spends is also what we were looking for. With this combination and a good team on ground to take this thinking forward, Vizeum was our obvious choice."
S Yesudas, managing director, India sub-continent, Vizeum, says, "We sincerely thank the Ricoh management for their faith in us. This opens up a range of original communication possibilities as the category is largely focused on passive advertising."