CRX Sports Ventures, the organiser and promoter of BSA Hercules Chennai Cycling 2012/02, has roped in Vizeum as the media consultant for the event. The business will be handled by Vizeum's Chennai office under the leadership of E M Sreeneelakandhan, general manager, South, Vizeum.
CRX Sports is a sports event management company with its area of expertise in cycling.
Confirming the news, Rohit Kuttappa, managing director, CRX Sports, says, "We have had a running relationship with Vizeum through our association with T I Cycles, a Vizeum client. Its thinking ability and contributions always impressed us. When we needed professional inputs to help us with BSA Hercules Chennai Cycling 2012/02, we knew we didn't need to go beyond Vizeum. We are delighted that Vizeum shares our excitement in the area of cycling. I believe its MD is a passionate cyclist himself."
S Yesudas, managing director, Indian sub-continent, Vizeum, says, "I have pleasure in inviting CRX Sports Ventures into the Aegis Media family. We sincerely thank the client management for their faith in us. This once again comes as a fitting tribute to the Vizeum way of contributions to clients' businesses."
This is the third win for Vizeum in this year. A few days ago, the agency was awarded the media mandate of Ricoh India, a leading player in the area of imaging solutions. In January 2012/02, the sports and entertainment company Topps India brought on board Vizeum to handle its media mandate in the country.