With Bates India trying to stabilise its structure after recent tumultuous top level exits, Ranjan Kapur has been brought in to take charge of the agency as chairman. His new role will be in addition to his current role as country head, WPP India.
In his new role, Kapur will work with the senior management team of Bates India and will help to develop an organisational structure that offers more relevant ways of engaging with clients and consumers.
"In India, there is far too much emphasis on traditional advertising to provide brand solutions and drive growth. This is misleading. Bates has developed an exciting new 'changengage' philosophy that helps provide solutions that are both media and discipline neutral, and it has through the line capability and resources to deliver them," says Kapur.
Kapur, who holds a Master's degree in Arts (English) from Delhi University and a degree in Advanced Advertising Studies from the Advertising Agencies Association of America, has more than 40 years of experience in advertising and marketing. He took charge as the country manager, WPP in 2004, succeeding the late marketing guru Shunu Sen. Earlier, he was vice-chairman of Ogilvy's Asia Pacific operations.