Earlier, the social media activities for the online travel agency were handled in-house. Cleartrip spends 60-70 per cent of its total marketing spend on digital, which includes SEO and SEM. Its creative agency is Publicis, while its media duties are handled by OMD. The digital mandate is currently handled by Goa-based Synapse.
Confirming the news to afaqs!, Niraj Seth, chief marketing officer, Cleartrip, says, "We have been active on social media for some time now. As we grow, we felt the need for a specialist agency to ensure maximum consumer engagement with our brand."
Commenting on the win, Girish Mahajan, co-founder and director, Webitude, says, "Our focus will be to create engagement with travellers on Facebook through special Facebook deals and promotions. We will also look to create utility apps that will help travellers."
Soon, Webitude will also launch a customer query redressal system using social networking platforms such as Facebook and Twitter. The social media campaign will also include a sampling opportunity for audiences.