The size of the business is said to be about Rs 25 crore.
Confirming the development, Sudha Natrajan, CEO, Lintas Initiative Media, says, "We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, a success."
This is the first time that the company has appointed a media agency.
"Our aggressive, efficient and hard-hitting launch strategy for the brand was appreciated by the client," says Raghav Subramanian, COO, Lintas Initiative Media.
US based e-commerce portal Groupon.com, which sells daily deals coupons of local retail outlets, had entered the Indian market in January, 2011 after acquiring Kolkata-based daily deals site SoSasta.com, which was revamped as Crazeal in October, 2011. The site has presence in 11 cities including Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi and National Capital Region (NCR), Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune.