afaqs!

Ogilvy India wins Ma Foi Randstad's creative account

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | March 09, 2012
The agency's Chennai branch will handle this business.

International HR (human resources) service provider Ma Foi Randstad has awarded its creative mandate to Ogilvy India. The agency's Chennai branch will handle this account.

Ma Foi Randstad's

Ogilvy

The agency spokesperson has confirmed the news to afaqs!. The development is the result of a multi-agency pitch process that was conducted in Chennai recently. In the near future, the brand is all set to get active on the communication front.

Integrated brand-comm India has worked on the creative duties for this account in the recent past.

It may be recalled that earlier this year, Ogilvy India's Chennai branch had won the creative mandate for Woodward's Gripe Water. At the time, afaqs! had carried an exclusive report announcing this acquisition. The brand, an offering from the TTK Healthcare stable, is a popular OTC (over-the-counter) remedy for infant colic. As per industry estimates, the size of the business is about Rs 5-10 crore.

Founded in 1992, Ma Foi Randstad has helped generate career opportunities for thousands of individuals across 36 countries, and has worked for over 250 Fortune 500 organisations. The company develops customised HR services and offers services across almost all HR functions. The portfolio includes search, selection, staffing, consulting, outsourcing, training and HR automation, amongst others.

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