After appointing Ogilvy India as its creative agency, international human resources service provider Ma Foi Randstad has awarded its media duties to Mindshare. The business will be managed by the agency's Chennai office.
Mindshare had won the global mandate for Randstad in 2009. The size of the global account at that time was estimated at 50 million pounds. According to industry estimates, the size of the Indian business is about Rs 10 crore.
Aditya Mishra, head, marketing and staffing business, Ma Foi Randstad India confirms the news to afaqs! and says that the company liked the work that Mindshare had done on Randstad. "The spirit of partnership that it has demonstrated globally is outstanding and we wanted the same spirit for India," he adds.
This is one of the few businesses that Mindshare has won in this year. In February, the Chennai branch of Mindshare won the media mandate for Tamil Nadu-based real-estate developer, SPR&RG.
For the record, Ma Foi Randstad India is a division of the global Randstad Holding.
Founded in 1992, Ma Foi Randstad has helped generate career opportunities for thousands of individuals across 36 countries, and has worked for over 250 Fortune 500 organisations. The company develops customised HR services and offers services across almost all HR functions. The portfolio includes search, selection, staffing, consulting, outsourcing, training and HR automation, amongst others.
Recently, Ma Foi Randstad was in news when Automatic Data Processing (ADP) acquired the payroll business of one of the largest staffing firms in India, Ma Foi Randstad. Ma Foi Consulting Solutions was the 200-member arm that looked into pay rolling and is now under ADP.