OMD India has won the media duties for international high-street fashion and lifestyle brand, Mango. The agency will handle media buying and planning for the brand across all traditional media including television, print, out of home and radio, as well as digital.
Mango's contract with OMD India is effective immediately and OMD India's team has already begun work on the brand's spring/summer collection campaign. Soon, Mango plans to launch a campaign featuring its new brand ambassador, model Kate Moss. As part of OMD's recommendation to further build the brand in the country, the brand will foray into television for the first time in India.
"Mango is in rapid expansion mode in India and the OMD team will ensure that its brand objectives are not just met, but exceeded in this market," says Jasmin Sohrabji, managing director, OMD India.
Mango entered India in 2001 through a commercial agreement with Major Brands. Currently, it operates 16 stores in various cities including Mumbai, New Delhi, Bengaluru, Gurgaon, Hyderabad, Kolkata and Pune. The fashion brand also operates through two outlets in the shop-in-shop format with Shoppers Stop.
According to several media reports, the company plans to open six new stores in Mumbai, Chandigarh, Ludhiana, Mohali and Ahmedabad.