afaqs!

SpiceJet scouts for creative partner

By Anushree Bhattacharyya , afaqs!, New Delhi | In Advertising | March 19, 2012
The airline company is considering five to six agencies, which have been asked to present their ideas. The final decision will be taken by next month.

Low-cost carrier SpiceJet is on the lookout for a creative partner. The airline company is considering five to six agencies, which have been asked to present their ideas and from within these agencies, the final decision will be taken by next month.

SpiceJet

Industry sources have confirmed the development to afaqs!, on condition of anonymity. SpiceJet, however, remained unavailable for comment at the time of filing this report.

Currently, the business is handled by Contract Advertising's Delhi office. SpiceJet's agreement ends with the agency this month.

Contract Advertising won the business in December, 2008, following a multi-agency pitch that involved agencies such as Ogilvy, Bates, M&C Saatchi, Leo Burnett and Lowe. M&C Saatchi and Contract Advertising were shortlisted in the final round.

Before this, the account was handled by Gopika Chowfla Design.

Madison Media continues to handle the media planning and buying duties of SpiceJet, while the out of home (OOH) business is managed by OAP. The OOH agency had won the business in April, 2011. Before this, MOMS, the OOH outfit of Madison, handled the account.

Bengaluru-based full service interactive agency i-Vista handles the online creative and media duties for the low-cost carrier. It won the business in 2009.

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